West Hampstead could be on the way to becoming a fashion capital… for dogs.
The dog-loving residents of WH are following a national trend: apparently dogwear is flying off the shelves all over the country. Pets at Home, the UK’s biggest pet store chain, says that so far this winter it has sold 17% more pet clothing this winter than in 2013 (The Observer 21.12.14). Liz, the owner of Nutts4Mutts, the Fortune Green grooming lounge and pet supplies store, agreed that doggie coats are selling very well at the moment, both the functional and the festive varieties. Her top seller is a stylish functional jacket, with stormguard waterproof outer and a fleecy inner, very expensive but perfect for winter exercising. And with brands like Barbour and American Apparel readily available as well as M&S, John Lewis and Asda, there’s a whole spectrum of designs and prices for owners to choose from.
The recent cold snap has given top dogs the perfect opportunity to show off on the fashion runways of Fortune Green and West Hampstead. So here’s a gallery of local lovelies for you to enjoy. Happy New Year!
A close second was Phaeton (dear owner, if I’ve got his name wrong, I do apologise). Very distinguished in his Danish Designs jacket. I particularly liked the black stand-up collar detail. His owner whispered to me that she liked this jacket because ‘it’s not too girly’. Not being a dog-owner myself, I had never considered that this might be a concern, but I now know the full extent of my naivety.
There were many stars in this category, but possibly the top performer was Peggy Lee, the toy poodle. Her outfit was flamboyant: red patent with black fluffy trim and pocket detailing AND a Christmas greeting embroidered on the back. Perhaps it’s no surprise that Peggy loves the camera: she has a blog (peggyleeloves.com), a Facebook page and a Twitter account, and she published a book ‘Peggy Lee Loves London’ last year!